Our Story
Crafted with care, rooted in purity

Meet the founder
Pooja Ostwal
Hi, I'm Pooja! The heart, hands, and mind behind Soapure. With a Bachelor's & Master's in Cosmetology, I create every product with care, passion, and expertise.
From formulating recipes to crafting, packaging, and even talking to you – I handle it all, all by myself.
The Journey
A few milestones that shaped who we are.
Founded
Soapure was born from a passion for pure, natural skincare
Handmade
Every product crafted with care and attention to detail
Harsh Chemicals
Committed to clean, safe formulations for your skin
Our Mission
Soapure is more than just a brand – it is a commitment to delivering pure, safe, and customized skincare and haircare solutions.
Each product is thoughtfully created using carefully selected natural ingredients, ensuring it is both effective and gentle.
From soaps and face washes to shampoo and conditioner bars, every formulation reflects our dedication to quality, sustainability, and results you can trust.
What We Stand For
Our core values guide everything we do at Soapure.
Pure Ingredients
Only clean and safe formulations for your skin and hair.
Sustainable Choices
Eco-conscious processes that respect the planet.
Trusted Quality
Handmade in small batches for consistency and effectiveness.
Personal Care
Products tailored to meet diverse skin and hair needs.
Want to partner or stock Soapure?
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Contact Us