Our Story

Crafted with care, rooted in purity

Pooja Ostwal - Founder of Soapure

Meet the founder

Pooja Ostwal

Hi, I'm Pooja! The heart, hands, and mind behind Soapure. With a Bachelor's & Master's in Cosmetology, I create every product with care, passion, and expertise.

From formulating recipes to crafting, packaging, and even talking to you – I handle it all, all by myself.

Bachelor's in Cosmetology
Master's in Cosmetology

The Journey

A few milestones that shaped who we are.

2022

Founded

Soapure was born from a passion for pure, natural skincare

100%

Handmade

Every product crafted with care and attention to detail

0

Harsh Chemicals

Committed to clean, safe formulations for your skin

Our Mission

Soapure is more than just a brand – it is a commitment to delivering pure, safe, and customized skincare and haircare solutions.

Each product is thoughtfully created using carefully selected natural ingredients, ensuring it is both effective and gentle.

From soaps and face washes to shampoo and conditioner bars, every formulation reflects our dedication to quality, sustainability, and results you can trust.

What We Stand For

Our core values guide everything we do at Soapure.

Pure Ingredients

Only clean and safe formulations for your skin and hair.

Sustainable Choices

Eco-conscious processes that respect the planet.

Trusted Quality

Handmade in small batches for consistency and effectiveness.

Personal Care

Products tailored to meet diverse skin and hair needs.

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